Play Longer. Lead Stronger.

 

THE GRIND. THE GRIT. THE SWAGGER. THE #GIRLSQUAD VIBES.

What shapes us as athletes... helps us crush the career game.

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Welcome to THE ATHLETE EFFECT™ -- where we're shouting out industry leaders "made by sports" to inspire our next generation of gamechangers and tackle an alarming trend: girls dropping sports at twice the rate of boys by their early teens. We’re hyping the power of the long game, so it stays front and center for athletes, ex-athletes now in the workforce, and the parents and coaches guiding our young ladies.

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94% of C-suite executives played sports.

NOT a typo.

ONCE AN ATHLETE, ALWAYS AN ATHLETE...

FROM THE FIELD TO THE BOARDROOM.

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